easycommerce® is an eCommerce software platform & middleware (framework) developed on the basis of more than 20 years of experience in different countries together with different business partners.
The easycommerce® Platform is based on the following pillars:
Omnichannel
The omnichannel seeks to adapt to the needs of the client and offer a better experience through the way that best suits him. The fundamental requirement to be given is to unify all the channels in which the brands are present (physical and online, and as a retailer and a wholesaler), so that the client can be recognized independently of the channel from which he arrives, generating greater customer loyalty, creating a solid brand image and improving productivity.The scalability and integration of detection, measurement and action tools in physical stores and in the different devices in the Retail are key axes of this omnichannel concept.
Smartphone
The digital revolution has led to talk about the smart consumer, a digitalized consumer, aware of all the information available on the internet and how to use it to make the best purchasing decisions. Mobile conversion, beyond the preponderant mobile navigation, is one of the main axes of evolution in the user experience.Smart eCommerce
Due to the constant growth of ecommerce, more and more business are going to focus on improving their pricing strategy, but it is essential to gain the trust of consumers and work to retain them. In the long term, the trust of the clients represents a better guarantee of sales than having the lowest price in the market.Cross-Border
The platforms, increasingly internationalized, make the purchase process so homogeneous, that the final consumer barely perceives whether he buys in his own country or if the package is sent from abroad. Due to this, the Retail offers more comprehensive and scalable solutions (global online payment methods, international courriers, traceability, etc.)
Usability
Usability is one of the factors that determines in many cases the degree of customer satisfaction with a purchase. On the other hand, privacy remains one of the most important factors for consumers. The process of completing the online purchase is the key issue and should be focused on mobile conversion, simple and maximizing the predictive cross selling.Interoperability
The Middleware is key to generating “cloud interoperability” that allows to assimilate the functional, architectural, structural data and interface improvements with the multiple internal management systems of companies; other online systems and local and global payment gateways; different markeplaces; different delivery or withdrawal solutions and order tracking; online analytics and dashboards systems; email marketing and marketing automation tools, etc. This pillar of technological innovation and environment supports in real time the integration, communication and computer security schemes required with the multiple platforms listed above in the framework of usability and business evolution schemes in a powerful, secure and scalable environment.Artificial Intelligence
Artificial intelligence is positioned as one of the best options to increase online shopping. The client, more and more knowledgeable about the Internet and its possibilities, looks for a personalized purchase and a better treatment that is generated as a result of the information left on the web. Each buyer has a trail that artificial intelligence is able to identify, which allows the accuracy in analyzing the tastes and preferences of each client, helping to increase the purchases online.Analytics
Integrated platform with all the analytic tools, allowing the full management of the advertising, from the creation of content to everything you need for the administration of the customer experience, not only for the management and analysis of the KPIs of the online channel, but also of all the online marketing campaigns that work on search engines, social networks, eMail Marketing, etc. Together with the distribution and marketing channels, linking the analytics of online and in-store businesses is essential to remain competitive.
eCommerce Solutions
B2C Lite
Basic transactional eCommerce solution for retail, based on a catalog that allows you to have a website, where you can manage and publish a catalog of items (products, services and/or contents) and generate online transactions, and also manage and display information in different formats.
B2C
Transactional eCommerce solution for retail, based on a catalog that allows you to have a website, where you can manage and publish a catalog of items (products, services and/or contents) and generate online transactions (purchases, order forms, budgets, reservations, etc.), and also manage and display information in different formats (pages, news and frequent questions and answers, etc.) optimized and focused on SEO and SEM.
B2B
Transactional eCommerce solution for wholesalers/distributors that offers the possibility of managing a private channel for buyers and/or distributors including catalogs of articles, easily customised to fit the brand client and contents, and very easy to manage and control.
B2B2C
Transactional eCommerce solution for retail and wholesale, integrated in a single platform, based on a catalog that allows you to have a website, where you can manage and publish a catalog of items (products, services and/or contents) and generate online transactions (purchases, order forms, budgets, reservations, etc.), and also manage and display information in different formats (pages, news and frequent questions and answers, etc.) optimized and focused on SEO and SEM.
Main functions:
Transactional ecommerce solution B2C (Retail) & B2B (Wholesale)
Optimized and focused on SEO and SEM
Article catalog management
Design, appearance and usability management for Desktop and Mobile
Transaction and content management in different formats
Management and monitoring of Customers and Contacts
Integration in different modules with internal management systems, online payments gateways, platforms and marketplaces, logistics operators systems, analytics tools and digital marketing, among others
Integration with tools for multi-channel customer service
Integration with tools for building Business Analytics Dashboards
All this as a Platform as a Service (PAAS) focusing on an integral solution to satisfy the specific needs of each client, and also being able to complement these solutions with additional services provided by our business partners, such us:
- Design and Development of Web Applications
- Digital Marketing Services
- IT & Hosting Infrastructure
- Other Consulting, Development and IT Services
- Other Integral Omni-Channel Ecommerce Operation Services
Solution comparison
| B2C Lite | B2C | B2B | B2B2C | |
|---|---|---|---|---|
| Retail online channel (B2C o D2C) | ||||
| Retail online channel (B2C o D2C) | ✔ | ✔ | ✔ | |
| Retail online channel (B2B) | ||||
| Retail online channel (B2B) | ✔ | ✔ | ✔ | |
| Customizable layouts | ||||
| Customizable layouts | ✔ | ✔ | ✔ | |
| 100% flexible and custom design | ||||
| 100% flexible and custom design | ✔ | ✔ | ✔ | |
| Unlimited Content and Catalog | ||||
| Unlimited Content and Catalog | ✔ | ✔ | ✔ | ✔ |
| Multi-languages, multi-currencies and multi-deposits | ||||
| Multi-languages, multi-currencies and multi-deposits | ✔ | ✔ | ✔ | |
| SEO customization | ||||
| SEO customization | ✔ | ✔ | ✔ | ✔ |
| Integration of online payment methods | ||||
| IIntegration of online payment methods | ✔ | ✔ | ✔ | ✔ |
| Integration of multiple online payment methods | ||||
| Integration of multiple online payment methods | ✔ | ✔ | ✔ | |
| Shipping means integration | ||||
| Shipping methods integration | ✔ | ✔ | ✔ | |
| Integration of multiple shipping methods | ||||
| Integration of multiple shipping methods | ✔ | ✔ | ✔ | |
| Internal management system integration*** | ||||
| Internal management system integration*** | ✔ | ✔ | ✔ | |
| Analytics, tracking & conversion configuration | ||||
| Analytics, tracking & conversion configuration | ✔ | ✔ | ✔ | ✔ |
| Dashboards integration** | ||||
| Integración integration** | ✔ | ✔ | ✔ | |
| Feeds for Instagram, Facebook and Google Shopping | ||||
| Feeds for Instagram, Facebook and Google Shopping | ✔ | ✔ | ✔ | ✔ |
| Marketing and Promotions Manager | ||||
| Marketing and Promotions Manager | ✔ | ✔ | ✔ | ✔ |
| Configuration of points of sale and/or delivery/pickup | ||||
| Configuration of points of sale and/or delivery/pickup | ✔ | ✔ | ✔ | ✔ |
| Hosting at AWS and certificate SSL include | ||||
| Hosting at AWS and certificate SSL include | ✔ | ✔ | ✔ | ✔ |
| Online Sopport | ||||
| Online Sopport | ✔ | ✔ | ✔ | ✔ |
| Custom support | ||||
| Custom support | ✔ | ✔ | ✔ | |
* All solutions are scalable across packages.
** See additional options and services.
*** ERP, CRM and others, with different scope of integrations available.
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